Early in the project, we had a long meeting with the client in which they briefed us about the products, history of the company, target audiences, what they expected from the new project and some guidelines to get us started. This meeting was recorded and this recording has proven to be very useful for us to go over later and understand better the details. In this meeting, we established that the best page to start would be the “big dream/ scar-o-meter” since this was a very important part of the project and of the company’s personality.

We had frequent internal validations to assure the quality and conformity of the product. By doing this way we were able to be very assertive and surpass the client’s expectations resulting in very few adjustments requests, a lot of them being only textual changes.

After a couple of pages were developed using the traditional model – the designer creating the layouts on a graphics software and then the developer implementing them –, we already had a solid structure and visual guidelines implemented. We then tested the idea of the designer creating the layouts directly on WordPress, using a powerful editor plugin called Elementor (see picture). We discovered that by doing this, we were able to speed up production by cutting down a few steps.