{"id":1397,"date":"2025-01-20T07:47:49","date_gmt":"2025-01-20T10:47:49","guid":{"rendered":"https:\/\/herbertkietzer.com\/portfolio\/?page_id=1397"},"modified":"2025-09-05T12:28:31","modified_gmt":"2025-09-05T15:28:31","slug":"iu-group","status":"publish","type":"page","link":"https:\/\/herbertkietzer.com\/portfolio\/iu-group\/","title":{"rendered":"IU Group"},"content":{"rendered":"\t\t
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Multibrand Website &
\nDesign System Adaptation<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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IU Internationale Hochschule<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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I designed the websites for three distinct brands\u2014LIBF, UFred, and IU Copilot School\u2014while expanding IU Group\u2019s design system to support multiple identities.<\/strong> Using the main IU brand\u2019s design library, I adapted and themed components to create visually unique websites that fit seamlessly within a cohesive multi-brand system. Each site was completed before its components were integrated, ensuring every brand\u2019s identity was preserved while boosting consistency, usability, and scalability across the IU Group ecosystem.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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My role<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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UI\/UX Designer<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Keywords<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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UI\/UX Design, Multibrand, Design System, Component Theming, Scalability, Brand Integration, Cross-Functional Collaboration<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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My Impact<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Scalable and Consistent Experiences Across Multiple Brands<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Delivered high-quality work under pressure<\/strong> \u2013 Successfully met tight deadlines without compromising on design quality or user experience.<\/p>

Elevated the product\u2019s visual identity<\/strong> \u2013 Translated each new branding guideline into polished, cohesive components.<\/p>

Improved usability<\/strong> \u2013 Enhanced existing components to create a smoother, more intuitive user experience.<\/p>

Optimized for developer workflows<\/strong> \u2013 Designed solutions that fit seamlessly into the pre-existing development framework.<\/p>

Balanced creativity with pragmatism<\/strong> \u2013 Made strategic design decisions that met both user needs and business goals.<\/p>

Enabled design scalability<\/strong> \u2013 Built flexible, reusable components to support future growth\u00a0and\u00a0updates.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Process<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Seamless Collaboration for Rapid Development<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tBranding Agency Collaboration<\/strong>\nI partnered with the branding agencies during the (re)branding phase, providing design guidelines to ensure their creative work aligned with our component and system requirements. I reviewed their presentations, gave feedback, and requested adjustments to make their designs feasible for the websites.\n\n\nContent managers<\/strong>\nCollaborating closely with content teams, I ensured smooth integration between the content and the newly themed components, delivering a cohesive and engaging online presence.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Token Structuring and Visual Style Customization for Scalable Design<\/strong><\/p>

I structured design tokens to define how colours and styles would be applied across components, ensuring scalability for multiple brands while minimizing development impact. I then customized visual styles and adapted components from the main IU brand\u2019s design library to reflect the distinct branding of LIBF, UFred, and IU Copilot School. This approach maintained the core structure of the components while ensuring compatibility with the multi-brand design system.<\/p>

As the only designer in the company with multi-brand experience, I collaborated closely with the design system team across all three projects. I helped make decisions and adjust existing design tokens and components to enhance flexibility and intuitiveness for other designers and developers. I also considered future acquisitions, ensuring smoother and faster transitions for the inclusion of new brands.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Design and Development Refinement<\/strong>
I collaborated closely with the development team to design, develop, and review themed components. My decisions prioritized the user, ensuring that any adjustments made during implementation preserved or enhanced the overall user experience. I actively worked with the developers to find solutions that balanced technical feasibility with user-centric design principles.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Challenges<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Navigating Creative, Technical, and Time Constraints<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Aligning Creative Vision with Technical Constraints<\/strong>
A major challenge was ensuring that the branding agencies’ creative freedom didn\u2019t conflict with the need for technical feasibility. While the agencies had autonomy in developing each brand’s identity, I had to ensure their designs were adaptable to the existing design system without compromising functionality or user experience.<\/p>

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Adapting All Components for Multiple Brands<\/strong>
While some components from the main IU brand were already somewhat brand agnostic, all components still required adjustments to fit the different branding of LIBF, UFred, and IU Copilot School. For example, the navigation menu, initially designed as a megamenu for the main brand\u2019s extensive pages, had to be simplified for the other brands with fewer pages.<\/p>

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Tight Deadlines<\/strong>
With limited time, I focused on prioritizing tasks, making quick design decisions, and collaborating closely with the development team to deliver the websites on schedule while maintaining quality.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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LIBF<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The first adaptation from the original IU components. Created for the UK market.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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LIBF changed to Wallbrook Institute London, and the current version of the website is hosted at https:\/\/www.walbrook.ac.uk\/ <\/a>(previously https:\/\/www.libf.ac.uk\/)<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Ufred<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The second adaptation from the original IU components. Created for the Canadian market.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The current version of the website is hosted at https:\/\/ufred.ca\/<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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IU Copilot School<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The third adaptation from the original IU components. Created for the German market. In partnership with Microsoft.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The current version of the website is hosted at https:\/\/www.iu-copilot.org<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Outcome<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Laying the Foundation for a Scalable Multibrand System<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Initial Success in Multibrand Integration<\/strong>
The adaptation of components from the main IU brand to LIBF, UFred, and IU Copilot School laid a solid foundation for a multibrand design system. Each brand successfully retained its unique identity while maintaining user experience and design structure consistency.<\/p>

\u00a0<\/p>

On-time Website Delivery<\/strong>
The websites for all three brands were completed and delivered on schedule, meeting the design and technical requirements. Close collaboration with the development team ensured all components were properly implemented within the set timeframe.<\/p>

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Ongoing Design System Adaptation<\/strong>
The work on adapting the design system is ongoing. While the components and websites are complete, the design system team continues to refine and expand them to ensure long-term scalability and flexibility for future brand integrations.<\/p>

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User-Centred Adjustments<\/strong>
Throughout the adaptation process, I maintained a user-centred approach, ensuring that the adjustments made to components and design elements did not compromise the user experience. The final implementations provided an intuitive and cohesive interface, even as the system evolves.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Multibrand Website & Design System Adaptation IU Internationale Hochschule I designed the websites for three distinct brands\u2014LIBF, UFred, and IU Copilot School\u2014while expanding IU Group\u2019s design system to support multiple identities. Using the main IU brand\u2019s design library, I adapted and themed components to create visually unique websites that fit seamlessly within a cohesive multi-brand… Continuar lendo IU Group<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-1397","page","type-page","status-publish","hentry","entry"],"_links":{"self":[{"href":"https:\/\/herbertkietzer.com\/portfolio\/wp-json\/wp\/v2\/pages\/1397","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/herbertkietzer.com\/portfolio\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/herbertkietzer.com\/portfolio\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/herbertkietzer.com\/portfolio\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/herbertkietzer.com\/portfolio\/wp-json\/wp\/v2\/comments?post=1397"}],"version-history":[{"count":197,"href":"https:\/\/herbertkietzer.com\/portfolio\/wp-json\/wp\/v2\/pages\/1397\/revisions"}],"predecessor-version":[{"id":1906,"href":"https:\/\/herbertkietzer.com\/portfolio\/wp-json\/wp\/v2\/pages\/1397\/revisions\/1906"}],"wp:attachment":[{"href":"https:\/\/herbertkietzer.com\/portfolio\/wp-json\/wp\/v2\/media?parent=1397"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}