{"id":713,"date":"2021-06-28T11:58:25","date_gmt":"2021-06-28T14:58:25","guid":{"rendered":"https:\/\/herbertkietzer.com\/portfolio\/?page_id=713"},"modified":"2025-09-09T10:29:46","modified_gmt":"2025-09-09T13:29:46","slug":"confiance-medical","status":"publish","type":"page","link":"https:\/\/herbertkietzer.com\/portfolio\/confiance-medical\/","title":{"rendered":"Confiance Medical"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"713\" class=\"elementor elementor-713\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3757411 elementor-reverse-mobile elementor-reverse-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3757411\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-dd12de6\" data-id=\"dd12de6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-79726b9 elementor-widget elementor-widget-heading\" data-id=\"79726b9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Website &amp; Widget UI\/UX Design<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6984f3a elementor-widget elementor-widget-heading\" data-id=\"6984f3a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Confiance Medical<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dab817b elementor-widget elementor-widget-text-editor\" data-id=\"dab817b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong data-start=\"65\" data-end=\"312\">Tasked with transforming Confiance Medical\u2019s digital presence after two failed agency attempts, I designed their new corporate website to generate qualified leads while showcasing their mission of reducing surgical scars through video surgery.<\/strong> To achieve this, I introduced innovative features such as the <strong data-start=\"375\" data-end=\"408\">\u201cAssemble Your System\u201d widget<\/strong>, which lets users build custom video surgery systems, and the <strong data-start=\"471\" data-end=\"489\" data-is-only-node=\"\">\u201cScar-o-meter\u201d<\/strong>, a dynamic tool that communicates the brand\u2019s vision in a tangible way. Working under a page-by-page approval process, I carefully planned and delivered each step, resulting in a functional and visually engaging website that restored client confidence and elevated their brand.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-031e6bd elementor-widget elementor-widget-heading\" data-id=\"031e6bd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">My role<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1790aa elementor-widget elementor-widget-text-editor\" data-id=\"d1790aa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>UI\/UX Designer<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac1cc7c elementor-widget elementor-widget-heading\" data-id=\"ac1cc7c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Keywords<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed8aff7 elementor-widget elementor-widget-text-editor\" data-id=\"ed8aff7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>UI\/UX Design, Design Tokens, Brand Integration, Cross-Functional Collaboration, Web Design<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-dfcfe9d\" data-id=\"dfcfe9d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-91c12d0 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"91c12d0\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"707\" height=\"535\" src=\"https:\/\/herbertkietzer.com\/portfolio\/wp-content\/uploads\/2021\/10\/img_top_confiance.png\" class=\"attachment-large size-large wp-image-1169\" alt=\"\" srcset=\"https:\/\/herbertkietzer.com\/portfolio\/wp-content\/uploads\/2021\/10\/img_top_confiance.png 707w, https:\/\/herbertkietzer.com\/portfolio\/wp-content\/uploads\/2021\/10\/img_top_confiance-300x227.png 300w\" sizes=\"(max-width: 707px) 100vw, 707px\" style=\"width:100%;height:75.67%;max-width:707px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-03d1c7e elementor-section-full_width she-header-yes elementor-section-height-default elementor-section-height-default\" data-id=\"03d1c7e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;transparent&quot;:&quot;yes&quot;,&quot;scroll_distance&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:800,&quot;sizes&quot;:[]},&quot;shrink_header&quot;:&quot;yes&quot;,&quot;custom_height_header&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:30,&quot;sizes&quot;:[]},&quot;_ha_eqh_enable&quot;:false,&quot;transparent_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;scroll_distance_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;scroll_distance_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;she_offset_top&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;she_offset_top_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;she_offset_top_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;she_width&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:100,&quot;sizes&quot;:[]},&quot;she_width_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;she_width_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;she_padding&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:0,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:0,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;she_padding_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;she_padding_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;custom_height_header_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;custom_height_header_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b85637a\" data-id=\"b85637a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11916a2 elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"11916a2\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"#problems\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">My Impact<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e95de6 elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"8e95de6\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"#methods\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Process<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2acacb elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"f2acacb\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"#challenges\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Challenges<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5079747 elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"5079747\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"#style-guide\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Style Guide<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5064add elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"5064add\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"#deliverables\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Deliverables<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1bb02a9 elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"1bb02a9\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"#conclusion\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Conclusion<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-19c5466 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"19c5466\" data-element_type=\"section\" id=\"problems\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-fc18c9b\" data-id=\"fc18c9b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-060d9be elementor-widget elementor-widget-heading\" data-id=\"060d9be\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">My Impact<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ae7e38 elementor-widget elementor-widget-heading\" data-id=\"8ae7e38\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Why did the client choose us<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-90e8925\" data-id=\"90e8925\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0eb07e3 elementor-widget elementor-widget-text-editor\" data-id=\"0eb07e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"116\" data-end=\"328\"><strong data-start=\"116\" data-end=\"186\">Delivered high-quality work with client satisfaction at each stage<\/strong> \u2013 Built trust with a client that had been disappointed by previous agencies, securing approval page by page with minimal revision requests.<\/p><p data-start=\"116\" data-end=\"328\">\u00a0<\/p><p data-start=\"331\" data-end=\"504\"><strong data-start=\"331\" data-end=\"372\">Elevated the brand\u2019s digital presence<\/strong> \u2013 Created a cohesive visual identity by defining a style guide, color palette, and typography in the absence of brand guidelines.<\/p><p data-start=\"331\" data-end=\"504\">\u00a0<\/p><p data-start=\"507\" data-end=\"714\"><strong data-start=\"507\" data-end=\"529\">Improved usability<\/strong> \u2013 Designed and refined the \u201cAssemble Your System\u201d widget to ensure an intuitive shopping experience, simplifying the process through pre-configuration and clear interaction patterns.<\/p><p data-start=\"507\" data-end=\"714\">\u00a0<\/p><p data-start=\"717\" data-end=\"932\"><strong data-start=\"717\" data-end=\"751\">Optimized production workflows<\/strong> \u2013 Introduced a new method of designing directly in WordPress (Elementor), reducing steps between design and development and increasing delivery speed without sacrificing quality.<\/p><p data-start=\"717\" data-end=\"932\">\u00a0<\/p><p data-start=\"935\" data-end=\"1106\"><strong data-start=\"935\" data-end=\"971\">Balanced innovation with clarity<\/strong> \u2013 Developed unique features like the \u201cScar-o-meter\u201d to celebrate the brand\u2019s mission while ensuring ease of understanding for users.<\/p><p data-start=\"935\" data-end=\"1106\">\u00a0<\/p><p data-start=\"1109\" data-end=\"1264\"><strong data-start=\"1109\" data-end=\"1143\">Enabled long-term adaptability<\/strong> \u2013 Built the website with a flexible structure so the client could independently update and expand content post-launch.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d162a2b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d162a2b\" data-element_type=\"section\" id=\"methods\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5cd9c45\" data-id=\"5cd9c45\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c0bca29 elementor-widget elementor-widget-heading\" data-id=\"c0bca29\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Process<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f6ce80 elementor-widget elementor-widget-heading\" data-id=\"3f6ce80\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Close Collaboration for Client Confidence<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-070c3fa\" data-id=\"070c3fa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eec3fa9 elementor-widget elementor-widget-text-editor\" data-id=\"eec3fa9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"94\" data-end=\"441\">As the lead designer, I worked closely with marketing and customer relations teams to validate deliverables before presenting them to the client. This ensured alignment with expectations and resulted in minimal revision requests.<br data-start=\"385\" data-end=\"388\" \/><em data-start=\"388\" data-end=\"439\">\u2192 Boosted client trust and streamlined approvals.<\/em><\/p><p data-start=\"94\" data-end=\"441\">\u00a0<\/p><p data-start=\"443\" data-end=\"830\"><strong data-start=\"443\" data-end=\"487\">User Insights and Feature Prioritization<\/strong><br data-start=\"487\" data-end=\"490\" \/>An in-depth client briefing defined goals and priorities, leading us to start with the <strong data-start=\"577\" data-end=\"593\">Scar-o-meter<\/strong>, a core expression of their mission. Internal validations helped refine usability, including improvements to the <strong data-start=\"707\" data-end=\"733\">\u201cAssemble Your System\u201d<\/strong> widget for a clearer user flow.<br data-start=\"765\" data-end=\"768\" \/><em data-start=\"768\" data-end=\"828\">\u2192 Improved user clarity and emphasized the brand\u2019s vision.<\/em><\/p><p data-start=\"443\" data-end=\"830\">\u00a0<\/p><p data-start=\"832\" data-end=\"1219\"><strong data-start=\"832\" data-end=\"875\">Workflow Innovation for Faster Delivery<\/strong><br data-start=\"875\" data-end=\"878\" \/>I introduced a new production method by designing directly in WordPress with Elementor, leveraging my HTML\/CSS knowledge to cut steps between design and development. This accelerated delivery without sacrificing quality and later became the agency\u2019s standard workflow.<br data-start=\"1146\" data-end=\"1149\" \/><em data-start=\"1149\" data-end=\"1217\">\u2192 Accelerated delivery and set a new best practice for the agency.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6fe1572 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6fe1572\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f6a8c0c\" data-id=\"f6a8c0c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dc327aa elementor-widget elementor-widget-image\" data-id=\"dc327aa\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"596\" height=\"662\" src=\"https:\/\/herbertkietzer.com\/portfolio\/wp-content\/uploads\/2021\/10\/img_methods_confiance.png\" class=\"attachment-full size-full wp-image-1179\" alt=\"\" srcset=\"https:\/\/herbertkietzer.com\/portfolio\/wp-content\/uploads\/2021\/10\/img_methods_confiance.png 596w, https:\/\/herbertkietzer.com\/portfolio\/wp-content\/uploads\/2021\/10\/img_methods_confiance-270x300.png 270w\" sizes=\"(max-width: 596px) 100vw, 596px\" style=\"width:100%;height:111.07%;max-width:596px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-406a5df elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"406a5df\" data-element_type=\"section\" id=\"challenges\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e238e4e\" data-id=\"e238e4e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-263504b elementor-widget elementor-widget-heading\" data-id=\"263504b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Challenges<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc10e53 elementor-widget elementor-widget-heading\" data-id=\"bc10e53\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Designing for Clarity in a Complex Flow<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-779a8fa\" data-id=\"779a8fa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-18e2c67 elementor-widget elementor-widget-text-editor\" data-id=\"18e2c67\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"110\" data-end=\"566\">The <strong data-start=\"177\" data-end=\"210\">\u201cAssemble Your System\u201d widget<\/strong> needed to handle complex configurations while remaining simple to use. Internal validations showed that auto-refreshing on each selection confused users, so I introduced a <strong data-start=\"383\" data-end=\"441\">pre-configuration step with an \u201capply settings\u201d button<\/strong>, creating a more controlled and intuitive experience.<br data-start=\"495\" data-end=\"498\" \/><em data-start=\"498\" data-end=\"564\">\u2192 Simplified a complex process into a clear, user-friendly flow.<\/em><\/p><p data-start=\"110\" data-end=\"566\">\u00a0<\/p><p data-start=\"568\" data-end=\"915\"><strong data-start=\"568\" data-end=\"609\">Balancing Innovation with Feasibility<\/strong><br data-start=\"609\" data-end=\"612\" \/>Innovative features like the <strong data-start=\"641\" data-end=\"657\">Scar-o-meter<\/strong> had to be both impactful and technically feasible. Close collaboration with developers ensured these ideas were implemented smoothly while preserving usability and the brand\u2019s vision.<br data-start=\"841\" data-end=\"844\" \/><em data-start=\"844\" data-end=\"913\">\u2192 Translated ambitious concepts into functional, engaging features.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ae4e120 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ae4e120\" data-element_type=\"section\" id=\"deliverables\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1c05c02\" data-id=\"1c05c02\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-16263d4 elementor-widget elementor-widget-heading\" data-id=\"16263d4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Deliverables<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6308ab5 elementor-widget elementor-widget-heading\" data-id=\"6308ab5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Assemble Your System<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b36349f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b36349f\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-54065df\" data-id=\"54065df\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-66caf12 elementor-widget elementor-widget-image\" data-id=\"66caf12\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"792\" height=\"75\" src=\"https:\/\/herbertkietzer.com\/portfolio\/wp-content\/uploads\/2021\/10\/img_browser_top.png\" class=\"attachment-full size-full wp-image-1191\" alt=\"\" srcset=\"https:\/\/herbertkietzer.com\/portfolio\/wp-content\/uploads\/2021\/10\/img_browser_top.png 792w, https:\/\/herbertkietzer.com\/portfolio\/wp-content\/uploads\/2021\/10\/img_browser_top-300x28.png 300w, https:\/\/herbertkietzer.com\/portfolio\/wp-content\/uploads\/2021\/10\/img_browser_top-768x73.png 768w\" sizes=\"(max-width: 792px) 100vw, 792px\" style=\"width:100%;height:9.47%;max-width:792px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-741affd elementor-widget elementor-widget-image\" data-id=\"741affd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1366\" height=\"1197\" src=\"https:\/\/herbertkietzer.com\/portfolio\/wp-content\/uploads\/2021\/06\/CM_Site_Monte_o_Seu_v2_00_Inicio.jpg\" class=\"attachment-full size-full wp-image-758\" alt=\"\" srcset=\"https:\/\/herbertkietzer.com\/portfolio\/wp-content\/uploads\/2021\/06\/CM_Site_Monte_o_Seu_v2_00_Inicio.jpg 1366w, https:\/\/herbertkietzer.com\/portfolio\/wp-content\/uploads\/2021\/06\/CM_Site_Monte_o_Seu_v2_00_Inicio-300x263.jpg 300w, https:\/\/herbertkietzer.com\/portfolio\/wp-content\/uploads\/2021\/06\/CM_Site_Monte_o_Seu_v2_00_Inicio-1024x897.jpg 1024w, https:\/\/herbertkietzer.com\/portfolio\/wp-content\/uploads\/2021\/06\/CM_Site_Monte_o_Seu_v2_00_Inicio-768x673.jpg 768w\" sizes=\"(max-width: 1366px) 100vw, 1366px\" style=\"width:100%;height:87.63%;max-width:1366px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-1ebd4c8\" data-id=\"1ebd4c8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8512626 elementor-widget__width-auto ha-card--top ha-card--tablet-top ha-card--mobile-top elementor-widget elementor-widget-ha-card happy-addon ha-card\" data-id=\"8512626\" data-element_type=\"widget\" data-widget_type=\"ha-card.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\n\t\t<div class=\"ha-card-body\">\n\n\t\t\t<h2 class=\"ha-card-title\">Pre-configuration<\/h2>\n\t\t\t\t\t\t\t<div class=\"ha-card-text\">\n\t\t\t\t\t<p>To start, the user can pre-configure the system by selecting the medical specialities and procedures they need.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-27b4986\" data-id=\"27b4986\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-97f8d0d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"97f8d0d\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-658d676\" data-id=\"658d676\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-099e2bf elementor-widget elementor-widget-image\" data-id=\"099e2bf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"792\" height=\"75\" src=\"https:\/\/herbertkietzer.com\/portfolio\/wp-content\/uploads\/2021\/10\/img_browser_top.png\" class=\"attachment-full size-full wp-image-1191\" alt=\"\" srcset=\"https:\/\/herbertkietzer.com\/portfolio\/wp-content\/uploads\/2021\/10\/img_browser_top.png 792w, https:\/\/herbertkietzer.com\/portfolio\/wp-content\/uploads\/2021\/10\/img_browser_top-300x28.png 300w, https:\/\/herbertkietzer.com\/portfolio\/wp-content\/uploads\/2021\/10\/img_browser_top-768x73.png 768w\" sizes=\"(max-width: 792px) 100vw, 792px\" style=\"width:100%;height:9.47%;max-width:792px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4da1a14 elementor-arrows-position-inside ha-has-bg-overlay elementor-widget elementor-widget-image-carousel\" data-id=\"4da1a14\" data-element_type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;arrows&quot;,&quot;autoplay_speed&quot;:2000,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carrossel de imagens\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 de 10\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"4da1a14\" data-elementor-lightbox-title=\"CM_Site_Monte_o_Seu_v2_00_Sugestao\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NzQ4LCJ1cmwiOiJodHRwczpcL1wvaGVyYmVydGtpZXR6ZXIuY29tXC9wb3J0Zm9saW9cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjFcLzA2XC9DTV9TaXRlX01vbnRlX29fU2V1X3YyXzAwX1N1Z2VzdGFvLmpwZyIsInNsaWRlc2hvdyI6IjRkYTFhMTQifQ%3D%3D\" href=\"https:\/\/herbertkietzer.com\/portfolio\/wp-content\/uploads\/2021\/06\/CM_Site_Monte_o_Seu_v2_00_Sugestao.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/herbertkietzer.com\/portfolio\/wp-content\/uploads\/2021\/06\/CM_Site_Monte_o_Seu_v2_00_Sugestao.jpg\" alt=\"CM_Site_Monte_o_Seu_v2_00_Sugestao\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 de 10\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"4da1a14\" data-elementor-lightbox-title=\"CM_Site_Monte_o_Seu_v2_01_Monte_01\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NzQ5LCJ1cmwiOiJodHRwczpcL1wvaGVyYmVydGtpZXR6ZXIuY29tXC9wb3J0Zm9saW9cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjFcLzA2XC9DTV9TaXRlX01vbnRlX29fU2V1X3YyXzAxX01vbnRlXzAxLmpwZyIsInNsaWRlc2hvdyI6IjRkYTFhMTQifQ%3D%3D\" href=\"https:\/\/herbertkietzer.com\/portfolio\/wp-content\/uploads\/2021\/06\/CM_Site_Monte_o_Seu_v2_01_Monte_01.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/herbertkietzer.com\/portfolio\/wp-content\/uploads\/2021\/06\/CM_Site_Monte_o_Seu_v2_01_Monte_01.jpg\" alt=\"CM_Site_Monte_o_Seu_v2_01_Monte_01\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 de 10\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"4da1a14\" data-elementor-lightbox-title=\"CM_Site_Monte_o_Seu_v2_02_Monte_02\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NzUwLCJ1cmwiOiJodHRwczpcL1wvaGVyYmVydGtpZXR6ZXIuY29tXC9wb3J0Zm9saW9cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjFcLzA2XC9DTV9TaXRlX01vbnRlX29fU2V1X3YyXzAyX01vbnRlXzAyLmpwZyIsInNsaWRlc2hvdyI6IjRkYTFhMTQifQ%3D%3D\" href=\"https:\/\/herbertkietzer.com\/portfolio\/wp-content\/uploads\/2021\/06\/CM_Site_Monte_o_Seu_v2_02_Monte_02.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/herbertkietzer.com\/portfolio\/wp-content\/uploads\/2021\/06\/CM_Site_Monte_o_Seu_v2_02_Monte_02.jpg\" alt=\"CM_Site_Monte_o_Seu_v2_02_Monte_02\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 de 10\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"4da1a14\" data-elementor-lightbox-title=\"CM_Site_Monte_o_Seu_v2_03_Monte_03\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NzUxLCJ1cmwiOiJodHRwczpcL1wvaGVyYmVydGtpZXR6ZXIuY29tXC9wb3J0Zm9saW9cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjFcLzA2XC9DTV9TaXRlX01vbnRlX29fU2V1X3YyXzAzX01vbnRlXzAzLmpwZyIsInNsaWRlc2hvdyI6IjRkYTFhMTQifQ%3D%3D\" href=\"https:\/\/herbertkietzer.com\/portfolio\/wp-content\/uploads\/2021\/06\/CM_Site_Monte_o_Seu_v2_03_Monte_03.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/herbertkietzer.com\/portfolio\/wp-content\/uploads\/2021\/06\/CM_Site_Monte_o_Seu_v2_03_Monte_03.jpg\" alt=\"CM_Site_Monte_o_Seu_v2_03_Monte_03\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 de 10\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"4da1a14\" data-elementor-lightbox-title=\"CM_Site_Monte_o_Seu_v2_04_Monte_04\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NzUyLCJ1cmwiOiJodHRwczpcL1wvaGVyYmVydGtpZXR6ZXIuY29tXC9wb3J0Zm9saW9cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjFcLzA2XC9DTV9TaXRlX01vbnRlX29fU2V1X3YyXzA0X01vbnRlXzA0LmpwZyIsInNsaWRlc2hvdyI6IjRkYTFhMTQifQ%3D%3D\" href=\"https:\/\/herbertkietzer.com\/portfolio\/wp-content\/uploads\/2021\/06\/CM_Site_Monte_o_Seu_v2_04_Monte_04.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/herbertkietzer.com\/portfolio\/wp-content\/uploads\/2021\/06\/CM_Site_Monte_o_Seu_v2_04_Monte_04.jpg\" alt=\"CM_Site_Monte_o_Seu_v2_04_Monte_04\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 de 10\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"4da1a14\" data-elementor-lightbox-title=\"CM_Site_Monte_o_Seu_v2_05_Monte_05\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NzUzLCJ1cmwiOiJodHRwczpcL1wvaGVyYmVydGtpZXR6ZXIuY29tXC9wb3J0Zm9saW9cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjFcLzA2XC9DTV9TaXRlX01vbnRlX29fU2V1X3YyXzA1X01vbnRlXzA1LmpwZyIsInNsaWRlc2hvdyI6IjRkYTFhMTQifQ%3D%3D\" href=\"https:\/\/herbertkietzer.com\/portfolio\/wp-content\/uploads\/2021\/06\/CM_Site_Monte_o_Seu_v2_05_Monte_05.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/herbertkietzer.com\/portfolio\/wp-content\/uploads\/2021\/06\/CM_Site_Monte_o_Seu_v2_05_Monte_05.jpg\" alt=\"CM_Site_Monte_o_Seu_v2_05_Monte_05\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"7 de 10\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"4da1a14\" data-elementor-lightbox-title=\"CM_Site_Monte_o_Seu_v2_06_Monte_06\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NzU0LCJ1cmwiOiJodHRwczpcL1wvaGVyYmVydGtpZXR6ZXIuY29tXC9wb3J0Zm9saW9cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjFcLzA2XC9DTV9TaXRlX01vbnRlX29fU2V1X3YyXzA2X01vbnRlXzA2LmpwZyIsInNsaWRlc2hvdyI6IjRkYTFhMTQifQ%3D%3D\" href=\"https:\/\/herbertkietzer.com\/portfolio\/wp-content\/uploads\/2021\/06\/CM_Site_Monte_o_Seu_v2_06_Monte_06.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/herbertkietzer.com\/portfolio\/wp-content\/uploads\/2021\/06\/CM_Site_Monte_o_Seu_v2_06_Monte_06.jpg\" alt=\"CM_Site_Monte_o_Seu_v2_06_Monte_06\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"8 de 10\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"4da1a14\" data-elementor-lightbox-title=\"CM_Site_Monte_o_Seu_v2_07_Monte_07\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NzU1LCJ1cmwiOiJodHRwczpcL1wvaGVyYmVydGtpZXR6ZXIuY29tXC9wb3J0Zm9saW9cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjFcLzA2XC9DTV9TaXRlX01vbnRlX29fU2V1X3YyXzA3X01vbnRlXzA3LmpwZyIsInNsaWRlc2hvdyI6IjRkYTFhMTQifQ%3D%3D\" href=\"https:\/\/herbertkietzer.com\/portfolio\/wp-content\/uploads\/2021\/06\/CM_Site_Monte_o_Seu_v2_07_Monte_07.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/herbertkietzer.com\/portfolio\/wp-content\/uploads\/2021\/06\/CM_Site_Monte_o_Seu_v2_07_Monte_07.jpg\" alt=\"CM_Site_Monte_o_Seu_v2_07_Monte_07\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"9 de 10\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"4da1a14\" data-elementor-lightbox-title=\"CM_Site_Monte_o_Seu_v2_08_Monte_08\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NzU2LCJ1cmwiOiJodHRwczpcL1wvaGVyYmVydGtpZXR6ZXIuY29tXC9wb3J0Zm9saW9cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjFcLzA2XC9DTV9TaXRlX01vbnRlX29fU2V1X3YyXzA4X01vbnRlXzA4LmpwZyIsInNsaWRlc2hvdyI6IjRkYTFhMTQifQ%3D%3D\" href=\"https:\/\/herbertkietzer.com\/portfolio\/wp-content\/uploads\/2021\/06\/CM_Site_Monte_o_Seu_v2_08_Monte_08.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/herbertkietzer.com\/portfolio\/wp-content\/uploads\/2021\/06\/CM_Site_Monte_o_Seu_v2_08_Monte_08.jpg\" alt=\"CM_Site_Monte_o_Seu_v2_08_Monte_08\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"10 de 10\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"4da1a14\" data-elementor-lightbox-title=\"CM_Site_Monte_o_Seu_v2_09_Monte_09\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NzY2LCJ1cmwiOiJodHRwczpcL1wvaGVyYmVydGtpZXR6ZXIuY29tXC9wb3J0Zm9saW9cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjFcLzA2XC9DTV9TaXRlX01vbnRlX29fU2V1X3YyXzA5X01vbnRlXzA5LmpwZyIsInNsaWRlc2hvdyI6IjRkYTFhMTQifQ%3D%3D\" href=\"https:\/\/herbertkietzer.com\/portfolio\/wp-content\/uploads\/2021\/06\/CM_Site_Monte_o_Seu_v2_09_Monte_09.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/herbertkietzer.com\/portfolio\/wp-content\/uploads\/2021\/06\/CM_Site_Monte_o_Seu_v2_09_Monte_09.jpg\" alt=\"CM_Site_Monte_o_Seu_v2_09_Monte_09\" \/><\/figure><\/a><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ddf0c4b\" data-id=\"ddf0c4b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c5cd87 elementor-widget__width-auto ha-card--top ha-card--tablet-top ha-card--mobile-top elementor-widget elementor-widget-ha-card happy-addon ha-card\" data-id=\"6c5cd87\" data-element_type=\"widget\" data-widget_type=\"ha-card.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\n\t\t<div class=\"ha-card-body\">\n\n\t\t\t<h2 class=\"ha-card-title\">\"Our suggestion\" \/ \"Assemble your system\"<\/h2>\n\t\t\t\t\t\t\t<div class=\"ha-card-text\">\n\t\t\t\t\t<p>To assemble from scratch is as simple as clicking on \"add equipment or accessory\" and selecting the category and then the individual item. The user can then repeat these steps until their system is complete.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-38283f3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"38283f3\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e4cb174\" data-id=\"e4cb174\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b63330d elementor-widget elementor-widget-image\" data-id=\"b63330d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"792\" height=\"75\" src=\"https:\/\/herbertkietzer.com\/portfolio\/wp-content\/uploads\/2021\/10\/img_browser_top.png\" class=\"attachment-full size-full wp-image-1191\" alt=\"\" srcset=\"https:\/\/herbertkietzer.com\/portfolio\/wp-content\/uploads\/2021\/10\/img_browser_top.png 792w, https:\/\/herbertkietzer.com\/portfolio\/wp-content\/uploads\/2021\/10\/img_browser_top-300x28.png 300w, https:\/\/herbertkietzer.com\/portfolio\/wp-content\/uploads\/2021\/10\/img_browser_top-768x73.png 768w\" sizes=\"(max-width: 792px) 100vw, 792px\" style=\"width:100%;height:9.47%;max-width:792px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a577c6c elementor-arrows-position-inside ha-has-bg-overlay elementor-widget elementor-widget-image-carousel\" data-id=\"a577c6c\" data-element_type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;arrows&quot;,&quot;autoplay_speed&quot;:2000,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carrossel de imagens\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 de 5\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"a577c6c\" data-elementor-lightbox-title=\"CM_Site_Monte_o_Seu_v2_09_Orcamento_01\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NzcwLCJ1cmwiOiJodHRwczpcL1wvaGVyYmVydGtpZXR6ZXIuY29tXC9wb3J0Zm9saW9cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjFcLzA2XC9DTV9TaXRlX01vbnRlX29fU2V1X3YyXzA5X09yY2FtZW50b18wMS5qcGciLCJzbGlkZXNob3ciOiJhNTc3YzZjIn0%3D\" href=\"https:\/\/herbertkietzer.com\/portfolio\/wp-content\/uploads\/2021\/06\/CM_Site_Monte_o_Seu_v2_09_Orcamento_01.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/herbertkietzer.com\/portfolio\/wp-content\/uploads\/2021\/06\/CM_Site_Monte_o_Seu_v2_09_Orcamento_01.jpg\" alt=\"CM_Site_Monte_o_Seu_v2_09_Orcamento_01\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 de 5\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"a577c6c\" data-elementor-lightbox-title=\"CM_Site_Monte_o_Seu_v2_10_Orcamento_02\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NzcxLCJ1cmwiOiJodHRwczpcL1wvaGVyYmVydGtpZXR6ZXIuY29tXC9wb3J0Zm9saW9cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjFcLzA2XC9DTV9TaXRlX01vbnRlX29fU2V1X3YyXzEwX09yY2FtZW50b18wMi5qcGciLCJzbGlkZXNob3ciOiJhNTc3YzZjIn0%3D\" href=\"https:\/\/herbertkietzer.com\/portfolio\/wp-content\/uploads\/2021\/06\/CM_Site_Monte_o_Seu_v2_10_Orcamento_02.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/herbertkietzer.com\/portfolio\/wp-content\/uploads\/2021\/06\/CM_Site_Monte_o_Seu_v2_10_Orcamento_02.jpg\" alt=\"CM_Site_Monte_o_Seu_v2_10_Orcamento_02\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 de 5\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"a577c6c\" data-elementor-lightbox-title=\"CM_Site_Monte_o_Seu_v2_11_Orcamento_03\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NzcyLCJ1cmwiOiJodHRwczpcL1wvaGVyYmVydGtpZXR6ZXIuY29tXC9wb3J0Zm9saW9cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjFcLzA2XC9DTV9TaXRlX01vbnRlX29fU2V1X3YyXzExX09yY2FtZW50b18wMy5qcGciLCJzbGlkZXNob3ciOiJhNTc3YzZjIn0%3D\" href=\"https:\/\/herbertkietzer.com\/portfolio\/wp-content\/uploads\/2021\/06\/CM_Site_Monte_o_Seu_v2_11_Orcamento_03.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/herbertkietzer.com\/portfolio\/wp-content\/uploads\/2021\/06\/CM_Site_Monte_o_Seu_v2_11_Orcamento_03.jpg\" alt=\"CM_Site_Monte_o_Seu_v2_11_Orcamento_03\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 de 5\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"a577c6c\" data-elementor-lightbox-title=\"CM_Site_Monte_o_Seu_v2_12_Orcamento_04\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NzczLCJ1cmwiOiJodHRwczpcL1wvaGVyYmVydGtpZXR6ZXIuY29tXC9wb3J0Zm9saW9cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjFcLzA2XC9DTV9TaXRlX01vbnRlX29fU2V1X3YyXzEyX09yY2FtZW50b18wNC5qcGciLCJzbGlkZXNob3ciOiJhNTc3YzZjIn0%3D\" href=\"https:\/\/herbertkietzer.com\/portfolio\/wp-content\/uploads\/2021\/06\/CM_Site_Monte_o_Seu_v2_12_Orcamento_04.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/herbertkietzer.com\/portfolio\/wp-content\/uploads\/2021\/06\/CM_Site_Monte_o_Seu_v2_12_Orcamento_04.jpg\" alt=\"CM_Site_Monte_o_Seu_v2_12_Orcamento_04\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 de 5\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"a577c6c\" data-elementor-lightbox-title=\"CM_Site_Monte_o_Seu_v2_13_Obrigado\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6Nzc0LCJ1cmwiOiJodHRwczpcL1wvaGVyYmVydGtpZXR6ZXIuY29tXC9wb3J0Zm9saW9cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjFcLzA2XC9DTV9TaXRlX01vbnRlX29fU2V1X3YyXzEzX09icmlnYWRvLmpwZyIsInNsaWRlc2hvdyI6ImE1NzdjNmMifQ%3D%3D\" href=\"https:\/\/herbertkietzer.com\/portfolio\/wp-content\/uploads\/2021\/06\/CM_Site_Monte_o_Seu_v2_13_Obrigado.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/herbertkietzer.com\/portfolio\/wp-content\/uploads\/2021\/06\/CM_Site_Monte_o_Seu_v2_13_Obrigado.jpg\" alt=\"CM_Site_Monte_o_Seu_v2_13_Obrigado\" \/><\/figure><\/a><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-351983a\" data-id=\"351983a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d6b16f6 elementor-widget__width-auto ha-card--top ha-card--tablet-top ha-card--mobile-top elementor-widget elementor-widget-ha-card happy-addon ha-card\" data-id=\"d6b16f6\" data-element_type=\"widget\" data-widget_type=\"ha-card.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\n\t\t<div class=\"ha-card-body\">\n\n\t\t\t<h2 class=\"ha-card-title\">\"Quotation (for your system)\"<\/h2>\n\t\t\t\t\t\t\t<div class=\"ha-card-text\">\n\t\t\t\t\t<p>After assembling their system the user then fills in the form to be registered as a lead and to be contacted by the sales team with an estimate for their assembled system.\n<br><br>\nAfter sending out the form the user sees a confirmation screen with the selected system and the contact details of the sales consultant responsible for their region.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-56975d2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"56975d2\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dd9565b\" data-id=\"dd9565b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ddace66 elementor-widget elementor-widget-heading\" data-id=\"ddace66\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">The Scar-o-meter<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-88b74ac elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"88b74ac\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e752c16\" data-id=\"e752c16\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d0a19b7 elementor-widget elementor-widget-image\" data-id=\"d0a19b7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"792\" height=\"75\" src=\"https:\/\/herbertkietzer.com\/portfolio\/wp-content\/uploads\/2021\/10\/img_browser_top.png\" class=\"attachment-full size-full wp-image-1191\" alt=\"\" srcset=\"https:\/\/herbertkietzer.com\/portfolio\/wp-content\/uploads\/2021\/10\/img_browser_top.png 792w, https:\/\/herbertkietzer.com\/portfolio\/wp-content\/uploads\/2021\/10\/img_browser_top-300x28.png 300w, https:\/\/herbertkietzer.com\/portfolio\/wp-content\/uploads\/2021\/10\/img_browser_top-768x73.png 768w\" sizes=\"(max-width: 792px) 100vw, 792px\" style=\"width:100%;height:9.47%;max-width:792px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4d4672 elementor-widget elementor-widget-image\" data-id=\"a4d4672\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1366\" height=\"600\" src=\"https:\/\/herbertkietzer.com\/portfolio\/wp-content\/uploads\/2021\/10\/cicatrizometro_isolado.png\" class=\"attachment-full size-full wp-image-1221\" alt=\"\" srcset=\"https:\/\/herbertkietzer.com\/portfolio\/wp-content\/uploads\/2021\/10\/cicatrizometro_isolado.png 1366w, https:\/\/herbertkietzer.com\/portfolio\/wp-content\/uploads\/2021\/10\/cicatrizometro_isolado-300x132.png 300w, https:\/\/herbertkietzer.com\/portfolio\/wp-content\/uploads\/2021\/10\/cicatrizometro_isolado-1024x450.png 1024w, https:\/\/herbertkietzer.com\/portfolio\/wp-content\/uploads\/2021\/10\/cicatrizometro_isolado-768x337.png 768w\" sizes=\"(max-width: 1366px) 100vw, 1366px\" style=\"width:100%;height:43.92%;max-width:1366px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b4a3d98\" data-id=\"b4a3d98\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6f6e18f elementor-widget__width-auto ha-card--top ha-card--tablet-top ha-card--mobile-top elementor-widget elementor-widget-ha-card happy-addon ha-card\" data-id=\"6f6e18f\" data-element_type=\"widget\" data-widget_type=\"ha-card.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\n\t\t<div class=\"ha-card-body\">\n\n\t\t\t<h2 class=\"ha-card-title\">The Big Dream<\/h2>\n\t\t\t\t\t\t\t<div class=\"ha-card-text\">\n\t\t\t\t\t<p>Confiance Medical's \"big dream\" is to reach the goal of 437km avoided open surgery scars by using their products. 437km is the distance between their factory in Rio de Janeiro and their office in S\u00e3o Paulo. We developed a widget on the website to show in real time how close they are to achieving it.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2d4728a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2d4728a\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7f2c584\" data-id=\"7f2c584\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dc37e39 elementor-widget elementor-widget-heading\" data-id=\"dc37e39\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">The website<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-76eda9b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"76eda9b\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-3a0ad5e elementor-invisible\" data-id=\"3a0ad5e\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a2b42f5 elementor-arrows-position-inside ha-has-bg-overlay elementor-widget elementor-widget-image-carousel\" data-id=\"a2b42f5\" data-element_type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;arrows&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carrossel de imagens\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 de 1\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"a2b42f5\" data-elementor-lightbox-title=\"CM_Site_0.0_Home _v2\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6ODA5LCJ1cmwiOiJodHRwczpcL1wvaGVyYmVydGtpZXR6ZXIuY29tXC9wb3J0Zm9saW9cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjFcLzA2XC9DTV9TaXRlXzAuMF9Ib21lLV92Mi5wbmciLCJzbGlkZXNob3ciOiJhMmI0MmY1In0%3D\" href=\"https:\/\/herbertkietzer.com\/portfolio\/wp-content\/uploads\/2021\/06\/CM_Site_0.0_Home-_v2.png\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/herbertkietzer.com\/portfolio\/wp-content\/uploads\/2021\/06\/CM_Site_0.0_Home-_v2.png\" alt=\"CM_Site_0.0_Home _v2\" \/><\/figure><\/a><\/div>\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1cc6fae elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1cc6fae\" data-element_type=\"section\" id=\"conclusion\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-cc9638b\" data-id=\"cc9638b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fe47dce elementor-widget elementor-widget-image\" data-id=\"fe47dce\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"803\" height=\"628\" src=\"https:\/\/herbertkietzer.com\/portfolio\/wp-content\/uploads\/2021\/10\/mockup_conclusao_confiance.png\" class=\"attachment-full size-full wp-image-1239\" alt=\"\" srcset=\"https:\/\/herbertkietzer.com\/portfolio\/wp-content\/uploads\/2021\/10\/mockup_conclusao_confiance.png 803w, https:\/\/herbertkietzer.com\/portfolio\/wp-content\/uploads\/2021\/10\/mockup_conclusao_confiance-300x235.png 300w, https:\/\/herbertkietzer.com\/portfolio\/wp-content\/uploads\/2021\/10\/mockup_conclusao_confiance-768x601.png 768w\" sizes=\"(max-width: 803px) 100vw, 803px\" style=\"width:100%;height:78.21%;max-width:803px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-37b00ab\" data-id=\"37b00ab\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1101507 elementor-widget elementor-widget-heading\" data-id=\"1101507\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Outcome<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ec0015 elementor-widget elementor-widget-heading\" data-id=\"0ec0015\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Workflow Innovation for Faster Delivery<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9014c21 elementor-widget elementor-widget-text-editor\" data-id=\"9014c21\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"83\" data-end=\"421\">By shifting from a traditional designer-to-developer handoff to designing directly in WordPress with Elementor, I streamlined the production process. Leveraging my HTML and CSS knowledge, this approach allowed us to deliver more pages in less time without sacrificing quality.<\/p><p data-start=\"83\" data-end=\"421\">\u00a0<\/p><p data-start=\"423\" data-end=\"689\"><strong data-start=\"423\" data-end=\"456\">Client Satisfaction and Trust<\/strong><br data-start=\"456\" data-end=\"459\" \/>The page-by-page approval process resulted in very few revision requests, most of them textual, demonstrating the effectiveness of our collaboration and building the client\u2019s confidence in both the process and the final product.<\/p><p data-start=\"423\" data-end=\"689\">\u00a0<\/p><p data-start=\"691\" data-end=\"924\"><strong data-start=\"691\" data-end=\"713\">Agency-Wide Impact<\/strong><br data-start=\"713\" data-end=\"716\" \/>The success of this new workflow set a precedent at the agency: whenever I was the lead designer, this process became the default production method, improving delivery speed and consistency across projects.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-200c6a5\" data-id=\"200c6a5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Website &amp; Widget UI\/UX Design Confiance Medical Tasked with transforming Confiance Medical\u2019s digital presence after two failed agency attempts, I designed their new corporate website to generate qualified leads while showcasing their mission of reducing surgical scars through video surgery. To achieve this, I introduced innovative features such as the \u201cAssemble Your System\u201d widget, which&hellip; <a class=\"more-link\" href=\"https:\/\/herbertkietzer.com\/portfolio\/confiance-medical\/\">Continuar lendo <span class=\"screen-reader-text\">Confiance Medical<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-713","page","type-page","status-publish","hentry","entry"],"_links":{"self":[{"href":"https:\/\/herbertkietzer.com\/portfolio\/wp-json\/wp\/v2\/pages\/713","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/herbertkietzer.com\/portfolio\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/herbertkietzer.com\/portfolio\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/herbertkietzer.com\/portfolio\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/herbertkietzer.com\/portfolio\/wp-json\/wp\/v2\/comments?post=713"}],"version-history":[{"count":214,"href":"https:\/\/herbertkietzer.com\/portfolio\/wp-json\/wp\/v2\/pages\/713\/revisions"}],"predecessor-version":[{"id":1920,"href":"https:\/\/herbertkietzer.com\/portfolio\/wp-json\/wp\/v2\/pages\/713\/revisions\/1920"}],"wp:attachment":[{"href":"https:\/\/herbertkietzer.com\/portfolio\/wp-json\/wp\/v2\/media?parent=713"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}